SCOPE OF WORK: identity, package design
YEAR: 2020
LOCATION: St.Petersburg

TIE-DYE MANIAC is a fashion brand producing hand dyed garments in limited editions. Releasing 2-3 capsule collections per year their aim is to stay independent and continue project-based research, perceiving clothes as a daily medium, field for experiments and a way to understand culture. TDM has 2 separate product lines — seasonal capsule collection that always has its unique theme and “basics” that itcludes lingerie sets, socks and home textile. New logo was followed by rebranding of “basics” line including development of the suitable packaging for each product and refining brand’s image on the market.